top of page

Privacy policy

Your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
 

1. Who We Are

The Ash Tree is a pub, restaurant, and bed & breakfast based in [Insert Town/Location]. We are the data controller of your personal information and are responsible for how it is used.

Business Name: The Ash Tree
Address: Lower End, Ashendon, HP18 0HB
Email: welcome@theashtree.co.uk
Phone: 01296 925980
 

2. What Information We Collect

We may collect the following personal data:

  • Contact details – name, email address, phone number, etc.

  • Booking information – date, time, number of guests or room type

  • Payment details – processed securely via third-party platforms

  • Technical data – IP address, browser type, device info (via cookies)
     

3. How We Use Your Data

We will only use your personal data when the law allows us to. Common uses include:

  • To fulfil a contract – e.g. to confirm and manage your booking

  • With your consent – e.g. for marketing emails (you may withdraw anytime)

  • For legitimate interests – e.g. improving our services

  • To comply with legal obligations
     

4. Cookies

We use cookies to enhance your website experience. Where required, we ask for your consent to place non-essential cookies (e.g. for analytics or marketing). You can manage cookie preferences through your browser settings or our cookie banner.

​

5. Sharing Your Information

We do not sell your data. We may share it with trusted service providers (e.g. online booking or payment platforms) under data protection agreements.

​

6. Data Security

We take appropriate technical and organisational measures to protect your personal data from loss, misuse, or unauthorised access.

​

7. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data

  • Request correction or deletion

  • Object to or restrict processing

  • Withdraw consent at any time

  • Lodge a complaint with the Information Commissioner's Office (ICO)

ICO contact details:
Phone: 0303 123 1113   Website: www.ico.org.uk

To exercise your rights, contact us at welcome@theashtree.co.uk.

​

8. Updates to This Policy

We may update this policy occasionally. The latest version will always be available on our website.

bottom of page